• UFRJ Nautilus

The use of Hashtags in Social Media

Updated: May 10

Nowadays, the concept and use of hashtags is widely known, after the popularization of its use on Twitter in 2007, the word has become synonymous of social medias. It is used to categorize, promote solidarity campaigns or increase the reach of post and with that, this tool has also become a marketing synonym. It is imperative that those who work in this area make constant use of hashtags in their marketing strategies to reach new audiences, increase the number of followers and so on. In this post we will show you how to do this and how the incorporation of hashtags in our strategy has been helping UFRJ Nautilus.

What are Hashtags?

First, it is necessary to understand how Hashtags work. They are ways to connect social media content to a specific topic, event, theme or conversation. Because of this, they also make it easier to discover posts that are related to these topics. Making an analogy, hashtags are like folders in a file, where all posts from a social media are kept.

Why use them?

Now that we know how Hashtags work, let's see why it is important to use them on your social media.

  • Increase your engagement

Including hashtags in your posts makes you take part in a conversation happening on social medias and, most importantly, makes your posts visible in that conversation. This visibility can generate greater engagement through likes, comments and shares.

  • Branding

The use of hashtags can also contribute to the construction of a brand, by creating your own hashtags, your brand is instantly recognizable, and it is even possible to viralize any of them.

  • Supporting social causes

Furthermore, you can demonstrate social responsibility and support social causes

through hashtags. An example of this are #EachforEqual and #IWD2020, which were

used in many social medias on International Women's Day.

  • Contextualize your post

On Twitter there is not much space to write, with only 280 characters, it is often difficult to explain a situation and your view on it. On Instagram, the bigger your caption, the less chance that it will be read completely and the same goes for Facebook, Pinterest, LinkedIn and others. Less is more, therefore, using hashtags to contextualize what will be spoken is very important as it prevents you from using more words than you need and saves people’s time reading what you have written.

  • Help your target audience find you

On Instagram and LinkedIn users can follow hashtags too, this means that precious space in users’ feeds can be accessed even if your brand isn’t being followed. So, using some popular hashtags can make some users find you and thus gain new followers.

How to use hashtags?

First of all, make sure your account is public, otherwise no matter how many hashtags are placed in your post, they will only appear to people who already follow your account.

Do this!

  • Use relevant and specific hashtags in your area

  • The best hashtags tend to be small and easy to remember

  • Limit the number of hashtags that will be used

Do NOT do this!

hashtag_UFRJ Nautilus